TBIG Makes Technology Easier

Easy To Use Software Applications

  • Reflect the skill set and mindset of the user
  • Recognize that users are very busy
  • Provide a favorable return on investment
  • Help users achieve their goals

Apple became the leading technology company in the world by making the user interface of the iPhone and the iPad easy to use. Why has Apple invested so much in the user interface?

Steve Jobs with Apple iPad

Almost everyone gets frustrated when a user interface makes a simple task difficult. Watching cable TV, setting a themostat, online banking, and filling your car's tank with gas all require interacting with software interfaces that can be infuriating.

Why Is the User Interface Design So Important?

Easy to use software applications play to the skill set of the user. Each profession has its own skill set and jargon. An engineer probably looks at a user interface differently than an interior designer. Well designed software does not insult the user with indecipherable error messages. It remembers the preferences of the user. It provides choices that are simple and straightforward. It takes advantage of the memory and speed of modern technology to help the user get tasks done quickly. When the tools for work are so natural that they become invisible to the worker, the thinking process is not interrupted and high productivity occurs.

Easy to use software recognizes that users are very busy. Well-designed applications allow users to flow with their work. Users don't have time for frustrating delays for searches through cryptic user guides. Extensive user training is always required when software is not intuitive. Software that is intuitive can be learned quickly and allows the user to concentrate on work, not on the tools used to do work.

Easy to use software applications provide a favorable return on investment. Software should increase the quality of work and productivity of users or reduce costs sufficiently to pay for itself within a year. When software helps increase the quality of users' work, fewer errors occur. Downstream errors can be costly. On the other hand, software that is difficult to use becomes a bad investment. It wastes valuable resources. It creates stress and friction within an organization.

If an application is designed to be easy to use, a significant investment in training is not needed. TBIG designs software applications that require almost no training while providing the users with an effective tool to accomplish their goals.

Easy to use software applicaitons help users achieve their goals. Both organizations and individuals benefit from well-designed software. Organizations purchase software that helps realize their mission. For example, an interior design firm working on a large commercial project creates a lengthy document specifying all the materials that will be purchased and installed – the spec book. Employees of this design firm must create this document, which can consume much time. Software that helps the design firm create the specifications efficiently and get the installation completed on time, without costly errors, increases the profitability of the firm. Easy-to-use software helps the interior design firm achieve organizational goals.

Professional goals are related to the performance and career of the individual user. If the software helps the user create higher quality work, it increases the likelihood that the user will receive excellent performance evaluations, get pay increases, be promoted, and get job offers. For example, a professional interior designer spends valuable time creating specifications for the rooms in a new hotel. If the software she uses reduces the number of hours required significantly, she has more time to spend on creating great designs. Great designs win awards and generate referrals. Easy-to-use software helps the interior designer achieve professional goals.

Easy to use software applications help people achieve their personal and professional goals.